Stephen Noton re-posted the major factors of search engine algorithms for Google, Yahoo and Bing. He originally reviewed the SEO algorithms in 2006, but ever since then the algorithms of the top three search engines have been updated.
Stephen Noton’s 14 main Points to Google’s search algorithm:
- Website’s IP / server location
- Title of page
- META description
- Domain name
- PageRank of links to the website
- Number of links to the website
- PageRank of links to the page
- Text in the links to the page
- Number of links to the page
- Page’s clickthrough rate (CTR) on search results
- Stickiness of page from search results
- Freshness of page content
- Page theme/keyword density
- Total number of pages on website
- Website’s theme in Google
- Links on page to external websites
Stephen Noton’s 9 additional items used by the Google SPAM check:
- Location on page of external links
- Text surrounding external links
- Uniqueness of page with linking to the page
- Number of links on the page linking to the page
- Maintenance of external links
- Quality of hosting company / name servers
- Name / email used on registration
- Domain registrar used
- Length of domain registration
Stephen Noton’s 9 main Points to Yahoo’s search algorithm:
- Title of page
- META description
- Domain name
- WebRank of website
- WebRank of links to the page
- Text in the links to the page
- Number of Links to the page
- Page’s clickthrough rate (CTR) on search results
- Page theme/keyword density
Stephen Noton’s 6 main Points to Bing’s search algorithm:
- Title of page
- META description
- Text in the links to the page
- Number of links to the page
- Page theme/keyword density
- Freshness of page content
Before your website ranks well on Google, Yahoo and Bing, make sure you monitor how the top three search engines think about your site regarding, pages crawled, crawl rate of your web pages, back links, sitemaps, robots.txt, and error issues such as 404.
Sign up and use the webmaster tools below that are specifically provided to each of the three search engines: